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 John Lyttle, CEO of Boohoo Group plc, commented: “Along with the Official Red Pill Threads Bangin’ Whores Fundin’ Wars Shirt moreover I will buy this other retailers who have been a part of this process, we have chosen to sign a set of undertakings that will provide some helpful clarity on how the CMAs green claims code operates in practice. “We remain committed to working with others to find collective solutions to the shared challenges of sustainability within the fashion industry.” All the retailers collectively embrace any action that drives changes within the sector and allows consumers to make informed choices about the fashion products they buy. A spokesperson from George at Asda told Just Style: “We support any measures aimed at improving consumers’ understanding of environmental claims and providing clear and consistent guidelines to the fashion industry as a whole regarding the future use of such claims.” Sarah Cardell, chief executive at the CMA, commented on the significance of the agreements, stating: “Following our action, the millions of people who shop with these well-known businesses can now have confidence in the green claims they see.” Cardell further highlighted that these commitments serve as a benchmark for the entire fashion industry, urging other retailers to review their practices accordingly. CMA has issued an open letter to the fashion retail sector, to get businesses to review their claims and practices in alignment with the newly established benchmarks, with plans to expand its Green Claims Code, tailoring additional guidance specifically for the fashion industry

to further support compliance efforts. Key components of the Official Red Pill Threads Bangin’ Whores Fundin’ Wars Shirt moreover I will buy this undertakings that commit Asos, Boohoo and George at Asda agreed to include: Green claims: Asos, Boohoo and George at Asda must ensure all green claims are accurate and not misleading. Key information must be clear and prominent, meaning it must be expressed in plain language, easy to read, and clearly visible to shoppers. Statements regarding fabrics: Statements made about materials in green ranges must be specific and clear, such as “organic” or “recycled”, rather than ambiguous – e.g., using terms like “eco”, “responsible”, or “sustainable” without further explanation. The percentage of recycled or organic fibres must be clearly displayed and easy for customers to see. A product cannot be called “recycled” or “organic” unless it meets certain criteria. Criteria for green ranges: The criteria used to decide which products are included in environmental collections – such as Asos’s former “Responsible edit”, Boohoo’s “Ready for the Future” range, and George at Asda’s “George for Good”, and any further ranges – must be clearly set out and detail any minimum requirements. For example, if products need to contain a certain percentage of recycled fibres to be included in the range, this should

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